Creative Brief Example

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  • mydo0

    here's ours.....

    This brief is to ensure the best possible solution for business and also a smooth and efficient design process. Good communication makes the complicated simple and the simple interesting.

    Client: Job No :
    Date of Briefing: Deadline:
    Deliverables:

    OVERVIEW
    Project information, key product and/or service’s benefit.

    PROJECT OBJECTIVE
    What goals are you trying to achieve?

    TARGET AUDIENCE
    Demographics and Psychographics, define primary audience, secondary audience and stakeholders.

    MESSAGE
    What do you want your target audience to think and feel about the final product?

    LOOK & FEEL
    Contemporary / traditional / minimal / corporate / fun / direct / functional

    REFERENCES
    Materials - websites / brochures / cutouts etc. you are inclined to.

    COMPETITOR(S)
    Identified competitors and the message they carry.

    Corporate Guideline Provided  Not available 

    Existing Marketing Material(s) Provided  Not available 

    Signatures for Brief Approval

    Project Manager: Creative Director: Client:

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