new airbus logo
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- 23 Responses
- akrok0
hahahaha! (we're fucked) lol.
- waterhouse0
I'm just glad it isn't colored green. Or re-branded to incorporate a leaf.
- sandpipe0
why???????
- Creativa0
cool without the effects. simple basic plain color.
- detritus0
hrm, I want to defend it because I actually quite like the AIRBUS embossed text, but then I realise it's Gotham, so will likely end up looking dated, and then I see that Wrath of Khan like R.
I could forgive both though - Gotham's a great font, and Wrath of Khan wasn't bad for an ST movie.
The marbles are clearly abortions, and break brand continuity when the logoform for Eurocopter is thoughtlessly dropped in.
However, it's the EADS re-rendering itself that fucks everything up for me - the ligaturing of the A & D look like something I clumsily doodled on the back of my pencil case when I was a young'un - but why that choice of ligature? Why have they physically connected the concepts of Air & Defence - but not Space? The rebranding explicitly limits the ambition and reach of the organisation - the domain of 'Space' presumably being the zenith (literally and figuratively) of their aspirations - but they've left it in the cold, unlinked to the more mundane bread and butter domains?
Weak.
- Wrath of Khan was the best of the lot, actually.Continuity
- Continuity0
Do we know which shop commited these attrocities?
- pizzafire0
- I keep thinking of the logos from the Star Trek films from the 80s and 90s.Continuity
- You're right—it really looks like a previous generation's shot at making something look futuristic.welded
- holy shit it's terribleernexbcn
- mydo0
dbloc, did you make this for $5?
maybe you should offer them one of your horrible logos for free?
- Continuity0
Hey Airbus, 2008 called; they want their Web 2.0 back.
- CheDouglas0
- this is rubbish. needs more bevel.mydo
- no it doesn't - that is just silly ;)CheDouglas
- reminds me of poundlandRanger
- maikel0
- i saw one of these on craigslist the other day!uncannylikeness
- pillhead0
Did the client not say, WTF have you done to the logo.
- inteliboy0
who are these agencies that do this crappy 3d bevel gradient already-dated work??
- lnu0
What the hell?! Is it retro?
- everyone will think web2.0 is retro in 5 yearsWeLoveNoise
- 5.2 yearsmydo
- lolWeLoveNoise
- I think Web 2.0 is fucking retro like right now. >:|Continuity