logo crit...
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- BaskerviIle0
What is your brief? and what is your idea for the brand? What do they stand for?
Because all I see is a bunch or very varied typographic treatments I don't see a brand. I don't see the implications for the wider design.
I've never worked on a project where we only show the client typographic treatments. You surely have to show the logo in the wider context of their business how it would live on all of their materials etc.
But above all, present ideas not designs. Get them to agree with the idea you are communicating then you can discuss the visual manifestation of that idea.
Turning up with a bunch of logos is a sure fire way to confuse the client and therefore have your work shot down pretty quickly.
What is the starting point for your designs? is it the phrase "everything automotive"?
- graham0
It looks like you're unsure yourself and getting the client to choose - you're the pro, suggest one to them :)
- Projectile0
yeah you should show these on a "this is the process I went to" page AFTER showing them the 1 or 2 that you like. if they decide to go back to one of them then fine.
I personally like 12 jsut because it has a nice bit of car imagery in it. I'm a sucker for that sort of thing though.
- ukit0
Hate to say it but almost all of them are worse than current logo.
Obviously it's no work of art, but it at least offers something simple and effective. Your redesigns almost all have decorative elements like the fuel meter or tools that feel kind of gimmicky.
Like Baskerville said, start with the concept first instead of showing a bunch of very similar variations. Another thing to consider is what the rationale for changing the logo is in the first place.
- Countryman0
vanillllllllllllllllllllllllllll...
- utopian0
#7