logo crit...
Out of context: Reply #21
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- BaskerviIle0
What is your brief? and what is your idea for the brand? What do they stand for?
Because all I see is a bunch or very varied typographic treatments I don't see a brand. I don't see the implications for the wider design.
I've never worked on a project where we only show the client typographic treatments. You surely have to show the logo in the wider context of their business how it would live on all of their materials etc.
But above all, present ideas not designs. Get them to agree with the idea you are communicating then you can discuss the visual manifestation of that idea.
Turning up with a bunch of logos is a sure fire way to confuse the client and therefore have your work shot down pretty quickly.
What is the starting point for your designs? is it the phrase "everything automotive"?