Old Spice responses
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- 33 Responses
- comicsans0
It's undoubtedly good for the agency, its got people are talking about the campaign but will it sell more product? If not, then Old Spice have just paid a fortune for the ad men to promote themselves.
- dbloc0
it's really just loading a flash file at the end of the video, isn't it?
- non0
The VIMEO stuff is absolutely incredible. WDK Portland are doing really interesting stuff...
- ESKEMA0
holy fuck! Interactive Vimeo. That's the first one I know of..
- pig0
Flame sax
- PonyBoy0
^ bump for that link... too funny :)
- ernexbcn0
NEW
hahahah
- Dodecahedron0
advertising pisses me off
- Continuity0
Just an anectodal observation on my part, but I don't think I've seen a campaign penetrate so deeply into meme territory since the 'Where's the Beef' campaign from the 80s, but in a fraction of the time.
I don't know if Old Spice will sell more stuff as a result, but you really have to hand it to W+K for some genius strategising along with the creative.
- hellojeehae0
girls eat this up.
- autoflavour0
REALLY REALLY BAD PARODY
- im glad your not asking me to smell like youautoflavour
- wow this is badernexbcn
- and this is the guy that runs World Vision?Amicus
- autoflavour0
Good Parody
- utopian0
MEEHHH...
- Naygon0
Here is how they pulled it off...
http://creativity-online.com/new…
- monospaced0
The campaign is genius. With the right people writing and directing and approving (this is key), they can probably bang these out with a 24hr turnaround, I'm guessing. So impressive.
- scarabin0
if i were an agency i would have all of those spots pre-written, and just plant the relevant comments/requests.
i'd be interested to know if this is what they did
- hey, check out the "making of" up there...I'm finally watching itmonospaced
- just as I thought, two dudesmonospaced
- monospaced0
^
a client with the balls to say, "you guys know what you're doing"