Old Spice responses
Old Spice responses
Out of context: Reply #25
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Just an anectodal observation on my part, but I don't think I've seen a campaign penetrate so deeply into meme territory since the 'Where's the Beef' campaign from the 80s, but in a fraction of the time.
I don't know if Old Spice will sell more stuff as a result, but you really have to hand it to W+K for some genius strategising along with the creative.