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- SoulFly0
He is a one-man contractor and I believe that for his household prospects it is a smart idea to stick to friendly animals, not make it too intimidating by showing panther teeth and claws.
I advise you against making more ferocious animals.
Usually those companies have a "clipart" friendly dude holding a toy hammer, I would keep your animals friendly as well.- good point - want to stay friendly and trustworthyyeeblazer
- i_monk0
#2, but:
a) clean up the A's in Animal, I feel like I should be seeing something knocked out there, but obviously it's just the odd cut
b) change the font for construction
c) align construction so the 'u' forms the fox's snout
- yeeblazer0
thanks again everyone - you can see the revisions here:
- dirtydesign0
concept is too literal for me with these executions.
- iceberg0
rename.
- jimzy0
N° 2 looks best to me.
It's the strongest id with the most subtlety.Like some previous guys said just work on some other type variations for this route and it could work very nicely with the right typeface.
- neonspice0
#1, not sure you need the box
- typist0
1, redraw the second "A"
- iCanHasQBN0
I like #2, but use a different cleaner font for "construction" and center it underneath.
#1 looks like something for Animal Planet or some kind of Safari adventure. While the blockyness of #2's letters say structure/strength/construction. I would make the eyes just a tad bit bigger though.
- <<<SteveJobs
- the problem with centering it is it disrupts the animal shapeyeeblazer
- it doesnt need to be that close to the eyes. doing it in all-caps will help with this. also kern it out.iCanHasQBN
- detritus0
I'd go for a rough/sans-serif pairing like in the first example, but drop the hint of an actual animal in there.
ah, typist has already said it - make the second A slightly different to the first.
- dbloc0
#2 is your best bet so far....I would go in this direction...Play with some different fonts.
- BoneCrusher0
#2.
#3 is nice, but it's not for a construction firm.
- BoneCrusher0
Seriously, #2 is fantastic. Smart, strong, clever.
- fresnobob0
use some sharp teeth or something to make it mean. I think for a construction company, especially one owned by a dude, the name is more ANIMAL than Animal, you know. I like 2, but it looks like a cute deer which doesnt vibe with the strong type.
- unless they do more intricate work like faux victorian or edwardian style – which seems unlikely.Amicus
- instrmntl0
needs more extremeness i think
- pepe0
id start over. Pick typefaces that are a bit more timeless and build conceptually and visually from there. Your font choices arent classic enough and read as unsure. Remove all the boxes and such and keep it to simple letters and a subtle nod to the animal visual concept. Less will be more.