So the Coca Cola "Eco" Design
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- 18 Responses
- spendogg0
student work i think
- SPECTACULAR0
Yea, it doesn't make sense because the round bottles work in all the circular vending machines. I don't think Disney would approve of this because they need cylindrical containers to shoot from their rockets in Tomorrow Land.
- poupee0
i only really love the collapsible idea
- ********0
what gibberish. if you want to be green don't drink sugar water.
- OSFA0
It's not bad.. i kinda like it.... where did you find this CALLES?
- matthew50000
i believe this is a student project. its cool, but it will never see the light of day.
bottles need to be round (expecially soda bottles) because of they way they are filled and manufactured. they have to travel down conveyer belts and 'roll' along one another in the plant. for starters:
-cap cant be offset (because of how it is transported in the factory)
-sides cant be straight because the lables will rub eachother off when they go down the line
-soda bottles need to have a petaloid base because of the pressure inside the bottle and registration when filled.the bottles could be made, but would take much much longer to manufacture/fill/cap/ect. not worth it for a huge company like coca cola.
- then why are all the plastic bottles in japan square?********
- then why are all the plastic bottles in japan square?
- Mimio0
I believe the current shape of the bottle is actually optimized to break down more quickly to be re-utilized.
- tymeframe0
It's a great idea I think, outside of the production/bottling stand point.
I would have been fooled if the presentation was a little stronger.
- i_monk0
The tracking is too loose.
- OSFA0
Now THIS guy kerns like a whore...
- lol spotted yours as i pressed broadcast.
Think he was going for the 'make-all-words-1-wo... lookHombre_Lobo - ...'make-all-words-1... lookHombre_Lobo
- lol spotted yours as i pressed broadcast.
- Hombre_Lobo0
CAN I GET A BAD KERN
AMEN!!
- ********0
despite the type, it is actually a really good concept for a freshman in design school, coke should hire this guy tomorrow.
- jfletcher0
He's a student...freshman. I wish I was doing work like this freshman year.
- < dittotymeframe
- yeah, i wish we had hypershot when i was going to school...matthew5000
- megE0
I saw this on Core77 yesterday - great idea really... but they won't do it. Heineken looked into doing this a while ago and actually produced square/rectangular bottles. Their sales dropped and then pulled the design when a focus group determined that the (more economical) bottles weren't 'pleasing to hold'


