So the Coca Cola "Eco" Design
So the Coca Cola "Eco" Design
Out of context: Reply #18
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- megE0
I saw this on Core77 yesterday - great idea really... but they won't do it. Heineken looked into doing this a while ago and actually produced square/rectangular bottles. Their sales dropped and then pulled the design when a focus group determined that the (more economical) bottles weren't 'pleasing to hold'