Examples of Dynamic Shopping Experiences
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- Jordy
This is part of the research for a brand that sells bathroom products (think soap / scrub etc..)
Do you know of any examples that have a different shopping experience. For example like shopping by body part (shampoo for the head, soap for the body etc..)
Where the product is central, but a story is told about the brand at the same time..
Teextile is kind of a brand that does this in a way but I'm looking for different examples, more emotional. Do you know any?
Teextile screenshot:
Thanks for the feedback in advance.
- cactushands0
sephora?
- Jordy0
Or like a step by step product experience where they recommend you products along the way of purchasing one. Say that one goes well with this product ( like amazon but in a much more emotional way.. )
Am I still making sense?
- cactushands0
sephora still ticks all these boxes, buddy!
- True, but they sell a lot of brands, not just one, but I see what you man, and yes it does tick boxes.Jordy
- cactushands0
ok i solved it and you can make me cake, buy me weed or kiss my feet
- Jordy0
You're close! And already very helpful! I will make you cake, spacecake even if you wanna come over to Amsterdam.
The thing is, we're looking for something that has more of a "let us guide you through our process" feeling, without getting the feeling you're stuck in a tunnel that has no exit.
Nobody gets it right the first time, we're also still looking for examples of this but it seems to be quite hard. Therefore I consulted the experts, QBN.
- less big huge store, more cosy personal feelingJordy
- ok! i'm in london, that's easy! get ready jordy!cactushands
- dMullins0
I encourage you to join the Williams-Sonoma mailing list—those guys really have their shit together.
One of my favorite things they do is:
1. I get an email with a few selected products being featured.
2. I click on a nice knife, and go to their site to check it out.
3. Within 24-hours I get an email saying "Thanks for checking out that knife."
4. Next time I log into my W-S account, that knife is also in my "Recently Viewed" and "Favorites" areas.It's really a nice system they have.
- lukus_W0
I don't think this kind of guide application is so desirable.
People like freedom - and what you're describing, sounds like it would be at odds with the consumers freedom to explore.
An analogy might be walking into a store - and being guided by a personal shopper .. that could be nice - but it could also be extremely annoying.
I think the reason their aren't many good examples of this type of 'experience' on-line - is because it's very very difficult to do well. It wouldn't surprise me if no-one has cracked it yet.
The reason Amazon works, is because Amazon build up a relationship with their customers over years. They have a huge database retaining behavioural traits. You probably won't have this available - and in this kind of circumstance, one size rarely fits all.
If you do want to go through this route - I'd recommend booking an hour or so with a personal shopper at several major department stores. Find out what works in the real-world. Find out what tricks and techniques the professionals use. Treat it as a research experiment.
- about doing it in real life, yes we did that. And you're right with most of your story, good sumary. Well appreciated.Jordy
- Jordy0
Uniqlo does a pretty good job actually.. Sorry Mullins..
They take you through a process and give you information along the way, also they let you see what the models are wearing in, for example a lookbook, which is also rare, because a lookbook is usually just that.
What's your argumentation / reasoning dMullins? (for it being not good)
- And I must say, the more i look at the korres website, the better it gets.Jordy
- Please read my comment above, Jordy.dMullins
- i told you i fucking won this! :Dcactushands
- lowimpakt0
where is the story telling in a service design process?
- Jordy0
@lowimpakt
Exactly, that's what we're aiming for. Designing a service in a very emotive way to bond the customer to the brand. They have to be bonded while enjoying this service and being happy and satisfied with it.It all sounds so easy :)
- dMullins0
Their site is not down—you might have been going to the wrong URL.
Don't forget the dash, just like it is in their corporate name: http://www.williams-sonoma.com/
- ( Although the non-dash just redirects anyway. Not sure what you were doing, but I was looking at it as I posted. )dMullins
- not loading here... (NL)Jordy
- it says: Sorry, due to website restrictions we are unable to display the requested page.Jordy
- I see. It must be a country thing, because it's working fine here.dMullins
- lowimpakt0
i'm not sure if this is what you are aiming at but Icebreaker (outdoor clothing) have built a brand story around traceability and origins.
e.g. you can view videos on their site of the farmers that grew the sheep that grew the wool that grew the jumper you can buy from the website. It's not entirely synched with the purchasing process - which is a good thing. BUT it all goes into building a strong brand story/connection.
They have taken the step to join the dots between their products, brand and customers deeper aspirations for sustainability. etc
- yes, just saw this s few days ago - the sheep goat is amazing!jimzyk
- Jordy0
@lowimpakt
you hit it, the icebreaker website is coming really close with the communication of their philosophy and brand values etc.. if only the shop was integrated into this, we would have the experience that we're aiming for here..
thanks a lot for contributing to this. definitely good options and things to go with here.