Examples of Dynamic Shopping Experiences

Out of context: Reply #6

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  • dMullins0

    I encourage you to join the Williams-Sonoma mailing list—those guys really have their shit together.

    One of my favorite things they do is:

    1. I get an email with a few selected products being featured.
    2. I click on a nice knife, and go to their site to check it out.
    3. Within 24-hours I get an email saying "Thanks for checking out that knife."
    4. Next time I log into my W-S account, that knife is also in my "Recently Viewed" and "Favorites" areas.

    It's really a nice system they have.

    dMullins 0Permalink
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    • Also, the whole "let me guide you through the experience" thing has been tried by many large eTailers, and failed.dMullins
    • also their site is down
      -1      Jordy
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