website crit please
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- 39 Responses
- FredMcWoozy0
I guess you're targeting women only?
You should learn more about your target market.
A little foo foo to be a financial site even if its for women only. I like the type the color scheme screams ice cream parlor.
If it is for women only then the color scheme could work. You might want to mock up the home page instead of the about us because the about us is pretty boring.
What type of women look for financial advice? Are these married or single women? Spikey hair with flannels or oversized sunglasses with trust funds?
- I would go more fashion design style financial-esk.FredMcWoozy
- dbloc0
LW do you put all of your freelance on here for critique?
- ukit0
Well FWIW LW is one of the few people on here who posts her work and actually listens to criticism without crying or lashing out angrily.
Anyway, I think the overall focus is a bit off. It looks like it's trying to be "kitsch" in a 50s kind of way with the color scheme and script typeface. I would scrap that approach entirely and go for something more modern.
In terms of appealing to women, I can see the challenge with a client trying to position their site in that way, but IMO the better sites that appeal to one group or another do it in a pretty subtle way. Just go for a clean, modern look, less stuffy than your average financial website and I think women will find it appealing.
- <monospaced
- In order for a financial site to work I think it still has to look authoritative...and this is going too far in the other directionukit
- dMullins0
I guess the biggest problem I have is that you've asked for feedback, but then you say, "but this is what the client wants."
Which makes it hard to delineate, did you already show the client the design comp? If so, why are you showing us after the client has signed off on this? If not, then why are you being resistant to poignant and intelligent feedback.
There are plenty of ways to be "girly" without smashing your target over the head with it.
Just my two cents.
Also, what ukit says. Seems like the focus here is on women, not finances, which seems to me like the wrong concept (which should be a melding of the two, right???).
- i'm looking for feedback on the layout. yes, the client has approved the "look and feel"leftwave
- Point50
most of these responses are dead on. If this were a financial site for men it wouldn't need to be laden with women in bikinis and beer cans.
- utopian0
I like the design, it does remind me of a fashion or skincare website though.
- Milan0
needs more shoes and flowers
- monospaced0
needs more "stripped down"
- vincekwok0
I understand you are trying to cater to women, but I think it's a bit too much on the fem side...the vertical lines are too distracting, should have more colors other then blue...break down content into chunks...
- scenek0
kill the stripes
- dbloc0
murder the stripes!
- version30
i just came from whole foods and the soaps there were of this same color schema facade layout whatever
- leftwave0
here's the colors from the blog page:
http://leftwave.com/indevelopmenā¦
- dbloc0
if you have to keep them, maybe make the stripes less visible and not so in your face...monotone
- dbloc0
maybe the background could be a light tan.
- dbloc0
and the footer is pretty tall.
- version30
i believe that at no point are you going to make those pinstripes remind people of money over hygiene even if it looks like a navy blue business suit. what you are making is nice but not reflective of the subject matter
- ukit0
Keep the stripes, kill the type
- version30
well then its settled...