Examples of Internal Branding
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- Jordy
From an Agency rebranding to Lego making new action figures to give the brand some new life.
Give me examples! Anything is welcome in this field.
Cheers
- Amicus0
how is that example internal branding?
- Raniator0
how is that example internal branding?
- Jordy0
It used to have financial troubles until couple of years ago: too many
line-ups, low popularity with younger generation in addition to over
expansion with LEGO theme parks.However they managed to pull themselves together: re-focus their products,
collaborate with big block-busters (Indiana Jones, Star Wars, Batman, etc.)
in order to attract new blood, and sell their parks. Now they expand with
Lego games on diverse consoles and they are also launching Lego Universe, an
online multi-player game.
http://universe.lego.com/en-us/g…This January, they have just celebrate their Lego Mini Man anniversary too
:-) http://www.gominimango.com/They are also voted as the most popular toys in early 2009....
That's how
- cannonball19780
bo-ring
post better problems plz
- It's not so much a problem, as I'm just asking for examples of..Jordy
- Amicus0
But it's not Internal Branding, it's client facing and therefore external.....?
- ckentish0
yes it is and your question or request doesn't make any sense