Examples of Internal Branding
Examples of Internal Branding
Out of context: Reply #3
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- Jordy0
It used to have financial troubles until couple of years ago: too many
line-ups, low popularity with younger generation in addition to over
expansion with LEGO theme parks.However they managed to pull themselves together: re-focus their products,
collaborate with big block-busters (Indiana Jones, Star Wars, Batman, etc.)
in order to attract new blood, and sell their parks. Now they expand with
Lego games on diverse consoles and they are also launching Lego Universe, an
online multi-player game.
http://universe.lego.com/en-us/g…This January, they have just celebrate their Lego Mini Man anniversary too
:-) http://www.gominimango.com/They are also voted as the most popular toys in early 2009....
That's how