IKEA goes Verdana

Out of context: Reply #38

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  • colin_s0

    it's pretty stupid to change to verdana, much less over the idea that you want your web brand to match your print brand. designing for the web is still in it's infancy; CSS3 is still coming, which i am sure will be the next step in what will be many to allow for the use of any typeface, cross-browser, cross-platform.

    we're not there yet, but i am sure the internet will get there, and pretty soon. it's an awfully shortsighted thing to do, rebrand to a poor typeface due to a temporary lack of technology. the ways to do this ARE being developed, and it's a shame to see something like this happen.

    colin_s 0Permalink
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