Logo Crit
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- 24 Responses
- Mau0
how can I read the subtitle?
- Projectile0
damn! that's a really tough project, you might need to put the subtitle on two lines! it's a no-no, but then again so is giving the designer a frikkin BIBLE to add to the logo!!
personally, I quite like the top middle one. No idea what an agronomist is.. but it says architecture/engineer more than the others.. they're too organic
- Mau0
the logos are looking more like insurance companies to me.
I donĀ“t see a good base...start over
- too harsh!
everybody need a bowl of rice
but i agree with youtypist - u and fuckin riceWeLoveNoise
- nom nom nomMau
- too harsh!
- WeLoveNoise0
look abit generic
cant see anything that relates to any of those professions- maybe find something that all 3 commonly share and work along those linesWeLoveNoise
- use DIN?typist
- DIN is the FUTURE lolWeLoveNoise
- DONT USE DINidentity
- ARIAL thenWeLoveNoise
- WeLoveNoise0
also colour should be a thought about more
ie: architecture is usually associated with the colour red
- Mau0
- Jimbo820
I'm thinking the colours should be more muted in tone, they're a bit too bright and colourful at the moment. Plus, loose all gradients.
I think your middle option works best, in bringing the three skills together as a whole, although I think you could look at this idea further.
Also, what does it say underneath?
- Jaaaac0
Maybe try to style the letters to the different professions? Like a building for the architects, leaf or plant for the Agronomists etc.
- identity0
I think the over-all issue I see is that there really isnt anything here, aside from something too esoteric to pick up, is that this could be ANY organization combining three autonomous professions. What makes them different? What are common elements about all three? Do all three work in tandem through this company? or are all specialized be designation?
Im jealous of the assignment! it could be a REALLY juicy one! I would just look into the histories of the professions, the companies and the people and start from there. The HUGE sub-title is a pain in the ass... BUT USE IT. there is a lot of MATERIAL to work with there...
Rem Koolhaas's compendium...
Maybe the solution lies in the obvious - a HUGE amount of copy to put on a logo. Think like an architect that has a small plot of land, but a lot of material to work with. Think Structure.
- identity0
your solution for this is going to lie in the metaphor, not the literal.
- roundabout0
Agronomists, sorry What!
- marianaspag0
Wow! Thank you all for the crits! These give me a lot to work and think about. The name itself (AEAANP) is just a group of lose types and the sub is way too long to be seen or readed.
Thanks Identity, structure is a great word to associate here!
I'll go back to start...
- Benja820
im finding the shapes a bit generic, none of them say engineering to me
- uan0
- Projectile0
hmm looking at the organic ones with 3 leaves/elements.. what if you had 3 similar shapes that made a whole object like that.. but give one an engineering feel, one an architectural feel...
- bulletfactory0
explore the idea of the three leaves - maybe each one is more defined to work with a 'building, or creating theme' - ie: the first one is an outline, the last one is filled - that long tag is going to be tricky. there needs to be a hierarchy of importance in the elements - it's going to be so long, that to be readable, it will fight with the other elements.
- or perhaps there exists a few separate version of the mark, one with, one without, etc?d_rek
- +1bulletfactory
- TomBac0
I like one with leaves on the right. Love the composition.
Last one, with green. Have question why is there 3 leaves?
- doesnotexist0
I think the triangle is the best suited symbol to accompany the wordmark- the leaves remind me of pharmaceuticals/health industry.
looks like not much time was spent on the type- maybe make a custom type with just those 4 different letters so they work together better. right now the type is pretty generic, and not inspiring.
- Agronomist, architects, engineers
solutions for healthy environment.
As for type i would have to agreeTomBac - yeah but it's more technical than healthy/biodoesnotexist
- Agronomist, architects, engineers
- johndiggity0
i'd drop the initials if you can. they don't really spell anything out and it just looks weird. i'd focus on the mark only.
conversely, if you must keep the initials, i'd do a word mark only, something more typographic than abstract.
i think as it is now, there's too many elements. try to simplify.
- +doesnotexist
- hm interesting observation, I would agreeTomBac