the case against crowdsourcing
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- Pupsipu0
wtf
- johndiggity0
all good responses. yes, i am fast tracking this as the client is a family friend who approached me because he has seen some of my work. i got a call from him yesterday wanting to move quickly on a rebranding project because according to him some people in his company "found a website where you can have a contest for logo designs." obviously what i'd be offering would be more substantial than a logo, but am looking for other ways to confront this issue, which unfortunately seems to be happening at a greater frequency. thanks again for the good advice everyone. it is much appreciated.
- _rootlock0
Let them know it's a good option if cost is a major issue. But do not get involved. We get tons of calls with people looking for cheap work and I usually send them to these types of sites, or at least tell them these types of sites exist.
- funkgawz0
if one doesn't have the capital to pay an artist to help build their brand, then I would have to question the strength of that persons ideas for starting a company. A companies mark should speak the depth of its personality, which takes a pro to convey; and I don't know of any artists worth mentioning who would invest themselves into a chance - pool idea factory such as these:
These sites exist because this field exists in an oversaturated international playing field, whose players consist of driven - experience hungry, self proclaimed pro's, who are out to prove themselves.I don't abide, but can you really blame those who do??
- jamble0
There isn't really a case against crowd sourcing, it's down to the client being willing to take the risk that they might not actually get anything like what they want despite 200 submissions on crowdspring.
It's work churned out by the masses in the quickest possible time because the "designers" who enter these "contests" won't want to waste too much time on a submission that may not be chosen through the whims of a client.
You only need to take a look at the quality of submissions that BBH got recently for their logo request, fucking awful.
Still, for some clients to be fair, it's a good option. Not all of them want to immediately build a globally recognised brand and have a spot on logo straight away. For many smaller clients it's often a case of getting online or getting something printed so they can start trading and in some cases they might be better off getting something done cheap but if this is the case - save your own sanity and walk away from them otherwise you'll be sucked into it and you'll never be able to compete on cost which for most people is and always be the bottom line.
- chossy0
What does your client do?.
Ask them how they would feel about their proffession being 'crowdsourced'