the case against crowdsourcing
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- funkgawz0
you get what you pay for
- Pupsipu0
but it doesn't matter if you can't tell the difference. It's a psychological thing.
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- Pupsipu0
wtf
- johndiggity0
all good responses. yes, i am fast tracking this as the client is a family friend who approached me because he has seen some of my work. i got a call from him yesterday wanting to move quickly on a rebranding project because according to him some people in his company "found a website where you can have a contest for logo designs." obviously what i'd be offering would be more substantial than a logo, but am looking for other ways to confront this issue, which unfortunately seems to be happening at a greater frequency. thanks again for the good advice everyone. it is much appreciated.
- ukit0
If they want a serious branding effort (ie, strategy) to help them succeed in the market, it might take more than teenagers from the third world throwing out random logo ideas that are about as good as the clip art that comes with Microsoft Word.
- _rootlock0
Let them know it's a good option if cost is a major issue. But do not get involved. We get tons of calls with people looking for cheap work and I usually send them to these types of sites, or at least tell them these types of sites exist.
- funkgawz0
if one doesn't have the capital to pay an artist to help build their brand, then I would have to question the strength of that persons ideas for starting a company. A companies mark should speak the depth of its personality, which takes a pro to convey; and I don't know of any artists worth mentioning who would invest themselves into a chance - pool idea factory such as these:
These sites exist because this field exists in an oversaturated international playing field, whose players consist of driven - experience hungry, self proclaimed pro's, who are out to prove themselves.I don't abide, but can you really blame those who do??
- tgqt0
Why not hold the contest on qbn and have a good payout with some firm requirements.
So it's crowdsourced within a vacuum of shitty designers - lol
- Pupsipu0
give them the tired old design isn't just clicking buttons argument, it's strategizing, finding visual solutions, blah blah.
http://www.ideasonideas.com/2009…
or hold the crowdspring contest yourself, pick the best logo designs yourself, show those to the client, and polish them up.
- vaxorcist0
Risk of being sued by somebody with a similar logo.
I once worked for an org whose logo was deemed to be too similar to a giant insurance company's logo, we were threatened with a big lawsuit and had to change everything. The designer of the logo helped us though this process...
If a designer does logo, designer assumes risk, if crowdsourced, not likely to be able to make somebody from the crowd assume the risk, even if the legal says so....
- Knuckleberry0
Ask them is they want to join the Pen 15 club
- Rand0
be like the river flowing down the mountain, not the boulders obstructing it
- jamble0
There isn't really a case against crowd sourcing, it's down to the client being willing to take the risk that they might not actually get anything like what they want despite 200 submissions on crowdspring.
It's work churned out by the masses in the quickest possible time because the "designers" who enter these "contests" won't want to waste too much time on a submission that may not be chosen through the whims of a client.
You only need to take a look at the quality of submissions that BBH got recently for their logo request, fucking awful.
Still, for some clients to be fair, it's a good option. Not all of them want to immediately build a globally recognised brand and have a spot on logo straight away. For many smaller clients it's often a case of getting online or getting something printed so they can start trading and in some cases they might be better off getting something done cheap but if this is the case - save your own sanity and walk away from them otherwise you'll be sucked into it and you'll never be able to compete on cost which for most people is and always be the bottom line.
- chossy0
What does your client do?.
Ask them how they would feel about their proffession being 'crowdsourced'
- Meeklo0
clients love to tell you how awesome apple's design is.
Just tell them that the apple logo was not a result of crowdsourcing.They will instantly change opinions on the subject, done deal.
next question
- robotron3k0
we are all being replaced by crowdsourcing and software.
- not memonospaced
- I'm working on some software right now, so designers don't have to work anymorePupsipu
- or be paidPupsipu
- survival of the fittestfunkgawz
- akrokdesign0
how about "sell their soul to the devil". as the brand is the CORE of the whole company and beyond.
- spendogg0
you can do logo contests - just make sure they pay well when you win
- monospaced0
Guaranteed amateur work.
No guarantee on originality.