industry fight
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- 7 Responses
- cuke426
has this been posted?
firstborn / f + p / big spaceship owners are all on here yelling at each other.
fyi if any of you are reading this, don't shoot the messenger and send me work!
http://www.mediabistro.com/agenc…
def some good points made. the personal stuff is so unprofessional and out of line, but that's their thing.
- Horp0
Oh God, code-nerds arguing. Its like listening to a fax machine sending a halftoned photograph.
- Iggyboo0
I dont see how that helped anyone involved in that nonsense.
- erikjonsson0
this is fun as shit however. got sent around our office today too
- cuke4260
no. here's the summary plus a bonus opinion from me.
the big agencies have all the accounts, but the smaller interactive shops do all the work and don't get the credit they want.
big agencies say they have the ideas and that's where the value is; interactive shops say the execution is where the value is.
so here's my opinion -
if the big agencies are right:
then companies will continue to spend big $$ at big agencies and nothing will change there; interactive shops on the other hand will continue to get smaller and smaller as the big agencies farm out to smaller, lesser-known but talented 2-5 man shops.if the interactive shops are right:
then companies will realize that the consistently good work is done by the interactive shops and then begin to work directly with them and the big agencies will go bust. However, companies will still need to have their print/broadcast/direct marketing needs etc
filled and so
A.these interactive shops will have to generalize(r/ga)
B.smaller print-only shops will spring up more(tons are there)
C.big agencies will merge with interactive shops and handle it together(i guess how mccann bought zentropy? or for example if goodby bought north kingdom or something)that's what i think. opinions?
- i don't know why that 'no.' is there at the first. please disregard.cuke426
- erikjonsson0
true. and we have had both things happening to us. a ton of agency top ridden production jobs. but at the same time the bigtime clients we pleased with excellent execution cut the agency short an ask us for new stuff.