industry fight
Out of context: Reply #5
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- cuke4260
no. here's the summary plus a bonus opinion from me.
the big agencies have all the accounts, but the smaller interactive shops do all the work and don't get the credit they want.
big agencies say they have the ideas and that's where the value is; interactive shops say the execution is where the value is.
so here's my opinion -
if the big agencies are right:
then companies will continue to spend big $$ at big agencies and nothing will change there; interactive shops on the other hand will continue to get smaller and smaller as the big agencies farm out to smaller, lesser-known but talented 2-5 man shops.if the interactive shops are right:
then companies will realize that the consistently good work is done by the interactive shops and then begin to work directly with them and the big agencies will go bust. However, companies will still need to have their print/broadcast/direct marketing needs etc
filled and so
A.these interactive shops will have to generalize(r/ga)
B.smaller print-only shops will spring up more(tons are there)
C.big agencies will merge with interactive shops and handle it together(i guess how mccann bought zentropy? or for example if goodby bought north kingdom or something)that's what i think. opinions?
- i don't know why that 'no.' is there at the first. please disregard.cuke426