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- blaw0
@_sae: RE Pepsi_ —The new type is a better fit for the times, which in itself is a good sign; but the old look was circa 1990s, which fit that era. The new "evolving" mark was a gamble, I guess, but a losing one. The mark is the focus with the type supporting and the type is good, but can't make up for that lousy mark. Just one fellow's opinion, of course.
- Sorry, that's a bit scrambled. I meant, the old mark fit the times; the new one seems to miss the target.blaw
- _salisae_0
the new pepsi mark bleeds where the middle white swoosh gets really thin – very bad visual judgement
- jaylarson0
None of these changes will actually increase or decrease how much people drink this crap outside the usual range.
- utopian0
The Sprite rebrand is not as bad as Pepsi rebrand. Then again nothing is!
- MrOneHundred0
I urinate on those log redesigns.
This is probably the only time I could honestly say “I could do better than these” and be able to back it up.
- well well well_salisae_
- It’s a step in the right direction, surely!MrOneHundred
- ...for me, I mean.MrOneHundred
- gramme0
I wonder who gets paid the big bucks for doing all these shit logos.
- MrOneHundred0
I think Coke hit the mark by going back to the old can design – just white text on a red background (at least that’s what they did here). Pepsi should just go back to what they had in 1979 and be done with it.
- ukit0
- Nooo!waterhouse
- i quite like it. fits the design style of their new cars.janne76
- waterhouse0
What's with metalicizing these auto logos?
- winnie_the_shit0
I feel the newer sprite logo is really suffocating..
it's like the old logo is trapped in a bag and panicking to get out.
- with lemon on the outside, like kirk and spock in the wrath of kahn.winnie_the_shit
- ********0
Why !!!???
- r3mote0
That new Sunkist logo reads as Sinkist to me...
- ukit0
OK, how bout this?
