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Out of context: Reply #21

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  • blaw0

    @_sae: RE Pepsi_ —The new type is a better fit for the times, which in itself is a good sign; but the old look was circa 1990s, which fit that era. The new "evolving" mark was a gamble, I guess, but a losing one. The mark is the focus with the type supporting and the type is good, but can't make up for that lousy mark. Just one fellow's opinion, of course.

    • Sorry, that's a bit scrambled. I meant, the old mark fit the times; the new one seems to miss the target.blaw

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