Air France Redesign
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- 22 Responses
- CphGD0
I prefer the old ones on both AF and Delta. The AF symbol looks a bit like my favorite football team. http://www.fck.dk/ Not very cool for a major airline if you ask me : /
- attentionspan0
too much space between I R
looks rushed
- no no - monospaced the kerning ninja has decreed it's ok!!jevad
- I R needs to be a bit wider then the rest, but this is to muchmoamoa
- IR is ok, but what's with AI?jimbojones
- WeLoveNoise0
- 90% woukd read DELTmoamoa
- we're not talking about that logo, btw.
and no, your version is not bettermonospaced - whateverWeLoveNoise
- only pissing around cos i'm soooooooo fuckin boredWeLoveNoise
- good steroid logo
DELT UP YOGreedo - i need to stop posting mediocre shitWeLoveNoise
- wow so similar.. what does delt do? and are they aware of delta? :)Meeklo
- neverblink0
the red thing is areference to the french flag.. which is blue-white-red in three vertical beams.. I wish they had somehow encorporated the uplifting motion of the red part in the text as well making it more cohesive.
I like the text, but agree with Moa that the IR could be a tad closer together.
- non0
the "F" is ridiculous.
the "R" is too chunky.I would drop the little red thing and focus on the pegasus. It has more potential than that little red piece of digital tissue.
- jevad0
The kerning is all fucked up
- it's not that badmonospaced
- ?!?! Look at the spacing between the I and R!!jevad
- strong verticals demand more space. you should know thatmonospaced
- too muchjevad
- monospaced0
It feels like the red thing is taking off, which isn't bad. I'm alright with the new illustration too, it's definitely unique.
- Horp0
"Actually, sack the 'optic' comment - late night, not much sleep - it may be my eyes".
Actually Nairn I was going to say the same but I didn't bother. I think they've tried to give a respectful nod to Excoffon's original top-heavy lettering by making it a bit imbalanced, but Excoffon had some solid optical theory behind his design (ie top of the letters are more important than bottom so we look to those and they move faster as a result) and these chumps just seem to have decided to dick around with stroke weights for fun.
Branding seems to have gone back to 1996 in France. This one and the new Citroen one... eeeeuuuurrghh.
- digdre0
digdre approves.
- typist0
i prefer the old one
- zirkus_uk0
The horse is crap.
- not reallymonospaced
- the horse is quite cool, but what does it do? a part of the logo, I hope notjimbojones
- moamoa0
I think the R is a bit to wide. and the I R could be a tiny bit closer together.
its ok but dunno something looks wired
- .. why do I caremoamoa
- the R is like falling to the left...jimbojones
- GetRefresh0
much better than before.
- moamoa0
- looks alot better
wats the newer typeface ?WeLoveNoise - Not keen on the letter spacing though. Will look bad on airport kiosk signage I bet.Horp
- I prefer the old logo. Type? dunno probably custommoamoa
- Custom variant of Aries if you ask me.Horp
- think this is better
http://img525.images…WeLoveNoise - DELT. The updated mark is ok, tighter spacing would do better though.jimbojones
- looks alot better
- moamoa0
- Oh. I don't think I've ever registered this detail before. Why the association with a flying water horse?Nairn
- Pegasus, aye - I get that. Fast and flying. Gotcha a-ok. But water? That's the last thought I want at 30 thousand feet.Nairn
- I think the horse is a french symbol.... but water? hmmmoamoa
- UNLESS IT'S UN MA BELLUH.Nairn
- LOL ;)moamoa
- I thought the 'wet , fleeing dandy' was France's national symbol?Nairn
- I will google that...moamoa
- i think the cock (rooster) is france's national symbol?poolio
- Oui!miesvan