Air France Redesign
Air France Redesign
Out of context: Reply #11
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- Horp0
"Actually, sack the 'optic' comment - late night, not much sleep - it may be my eyes".
Actually Nairn I was going to say the same but I didn't bother. I think they've tried to give a respectful nod to Excoffon's original top-heavy lettering by making it a bit imbalanced, but Excoffon had some solid optical theory behind his design (ie top of the letters are more important than bottom so we look to those and they move faster as a result) and these chumps just seem to have decided to dick around with stroke weights for fun.
Branding seems to have gone back to 1996 in France. This one and the new Citroen one... eeeeuuuurrghh.