Pepsi Gravitational Field
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- 3030
It is so typical, designer draw few lines, and marketing guys wrote whole bunch of bullshit.......
- BaskerviIle0
The thing that makes me think that it isn't real is that it's all set in Helvetica and there are no company logos anywhere. For a big agency they'd have a template for presentations and their logo would be on every page etc.
- ********0
Fucking hate designers
- ********0
I quite like it, at least they can justify the logo. Bet most of you couldn't pull this level of justification off
- Morning_star0
I don't think it's a matter of being ABLE to pull that level of justification off. It's a matter of recognising it as utterly redundant branding bullshit. The only thing i'd imagine it was meant to justfy is his fee.
- tank020
What a load of bullshit.
- ********0
"ok, we're paying you 2 million to change the logo into something else. I want to see that you've done research and have put a lot of time into it"
"certainly, sir. But I'm not entirely sure..."
"JUST DO IT!!!!! i DONT CARE HOW!!"
- ********0
crock O' shit
- Frosty_spl0
That is the highest level of bullshit, I couldn't bring my self to ever try and pull that off.
- Modlang990
Well, hey, and Obama got elected too.
- MSL0
WTF is a picture of the Mona Lisa doing in there? I thought I'd seen some self righteous, over indulgent and decadent use of budgets before... but this, whole new level.
- forcetwelve0
it's not a fake apparently.
- dirtydesign0
that's a $1 million PDF you're lookin at there.
- yup.. But you know what.. they knew what they were paying for and I wonder if their happy aboout it.Iggyboo
- airey0
i had to bump this to make sure everyone has looked at this pdf. this is how to sell a shite logo. just weigh 'em down with random nonsense and when they're finally so confused and off-centre hit 'em with the bill. they might actually be confused enough to thankyou.
- boobs0
I thought the new logo was just the old one belching.
- formed0
actually, it seems pretty simple to me. Coming from architecture, we'd write 10 page papers and have stacks of process diagrams, rows of diagram and sketch models, etc., for one design.
This doesn't seem like a stretch at all. It's a big project, whether post rationalized or not, it doesn't really matter. The conclusion is that there is substance to the design, which everyone wants to read about and talk about.
- airey0
formed, with all due respect, the vast majority of that rationale document is a crock of shit and has no actual relationship to the logo it's talking about.
you're right, these kind of documents–when good–can be great and in fields like architecture are important. but. only if there's a relationship between the content and the context.
the inclusion of the golden ratio / mean, the logo and it's 'dynamic forces' and then the gravitational pull are all unbelievable. outrageous really. if the document were a comedy i'd be pissing myself, the fact that it's for real is just frightening.
i'm all for substance but only if it;s real substance. sure, the document can make claims at certain contextual substance but really, that stuff is a reach at best.
of course, i could be wrong. my 2 cents.
- fate_0
^ whoah, that's hot!
