Pepsi Gravitational Field
Out of context: Reply #38
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- airey0
formed, with all due respect, the vast majority of that rationale document is a crock of shit and has no actual relationship to the logo it's talking about.
you're right, these kind of documents–when good–can be great and in fields like architecture are important. but. only if there's a relationship between the content and the context.
the inclusion of the golden ratio / mean, the logo and it's 'dynamic forces' and then the gravitational pull are all unbelievable. outrageous really. if the document were a comedy i'd be pissing myself, the fact that it's for real is just frightening.
i'm all for substance but only if it;s real substance. sure, the document can make claims at certain contextual substance but really, that stuff is a reach at best.
of course, i could be wrong. my 2 cents.