Is branding for an electrician folly?
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- kushman0
Fuck it I think you're right 23kon.
Quality looking materials like Stem's folder don't figure much in an electricians business and the irony of my card ideas don't work in that industry either.
That first card is better! It just don't look that good.
Im sure there is a designer out there better than me that could tick all the right boxes but I'm not to proud to back down on this one and admit I was wrong.
Thanks for feedback, it's stopped me talking to the customer and looking like a twat!
- Mojo0
I've got say, even though the lighter more corporate feel is 'nicer' - a bright ugly design like that may make a more effective business card. Industry, I guess.
I mean, he's not going to re-arrange your bookshelf, and paint your kitchen yellow - he's gonna wire up your house in a professional manner!
- BaskerviIle0
I've not seen anything particularly useable in this thread.
- matblack0
I don't believe that years of experience makes a designer any better than one with less. Surely it's more down to talent than time put in.
That blue and yellow card is bad. Give the client something they can be proud of and works for them and their business.
Why should an electrician put up with poor design just because they're an electrician. Give them something you'd design for a blue chip client. Make this business card the best business card you've ever done.
Take a look at something like http://www.graphic-exchange.com in the identity section for inspiration. The work done for Core is a really good example of what you could do.
- Mojo0
But a blue-chip business card works differently than a servicemans.
- johndiggity0
letterpress
- matblack0
Why should it work differently?
After all, they both need name, contact details, brand/insight and to convey professionalism. It's all a form of self advertising.
I would want to trust an electrician just as much as a high powered solicitor.
- they are different because their clients are differentESPtype
- ESPtype0
i think both cards need work...
if your going to rebrand... make it worth it
- scarabin_net0
i like how the numbers in the photo are blurred but you can clearly see them
- _niko0
I'll have to agree that they are a different creature. I'm currently designing a website for a local electrician and no matter what I present, they keep telling me that they want something exactly like this:
http://www.mistersparky.com/
It looks like what an electrical website should look like so they refuse to deviate from this norm.- so they are an electrical company... that is scared to look like anything else but an electric company... hmmm... interestingESPtype
- Bluejam0
"Often the best design, the most important design, takes place outside the profession,where this is still a true vernacular. A non-corporate, non-designed vernacular. Vernacular is slang, a language invented rather than taught. Vernacular design is visual slang. More than that, it’s design that’s so familiar that we don’t really see it. Seeing the vernacular is seeing the invisible. It is looking at something commonplace— a yellow pencil, a metal folding chair— and falling in love. Vernacular design is so clear and simple that it seems to be from another time. Often it is. Vernacular design happens when a small business hires the local sign painter, print shop, or commercial artist to take care of its design needs. Vernacular design happens when a business takes care of its own design needs. Appreciation of this sort of design shouldn’t be confused with nostalgia, because the vernacular isn’t a bygone era or a style that can be celebrated or revived. Rather it’s a process, a straightforward one, that creates work which has an unfiltered, emotional quality. These designs are some person’s, some regular human being’s, idea of how to communicate— how to say,
“This is a company that sells shipping supples.”
“This is a store that sells sausages.”It is the unscientific but clear way to say,
“This is a beauty salon,” or
“This is a bottle of soda.”The vernacular is designed as if design were a regular thing to do, and not the sacred mission of an elite professional class. It’s design that hasn’t been ordered and purified by the methods of trained practitioners. It’s communication without the strategy, marketing, or the proprietary quantitative research. And that’s what’s good about it."
Tibor Kalman
- matblack0
I'm not saying that the business cards should be designed to look like anything but electricians. I recently designed some business stationery for an electrical systems company, white foil on black card. They generate interest and dialogue.
All I'm saying is they deserve good design.
- tparsons0
Has branding worked for GE?
Not saying this is the next GE but your client should get the idea.
- stem0
- ftravieso0
It seems to me your problem is that you don't stick to what your client is asking you to do. Get his website done and cash the check.
Wether you can provide branding services in the future, well, that is another issue which I advice you to do is that's something you think you can do.
I'm sure that if he sees good design in the website, the re-branding will follow.
But that's just my opinion.
- phatlee0
Be good if it was glow in the dark ink!
- moamoa0
you forgot to kern the number 1.
- typist0
there is no grid
- I thought there waskushman
- you make no sense theremax_prophet