Is branding for an electrician folly?
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- 66 Responses
- kgvs720
It could use rebranding. I like the second card, but with a different background beside white. Something I like about the second business card design is that you could use them to pass out small LED flashlights.
- kushman0
Hmm, I'll ask the question but it's not something I've come across before. Thanks.
- kalkal0
That's probably just for gas and corgi registered people here
- Mojo0
But a blue-chip business card works differently than a servicemans.
- moth0
Nevermind kushman.
I do like that last one you posted though.
- kushman0
Thanks for the feedback. It's Monday morning and I think it's about time for another crack at it.
The idea behind using for NEUTRA the type was to emphasise the age old skill the company has (in the family since '42).
But the overriding feeling is NEUTRA is inappropriate for the task.
Elegance is not something Im trying to bring into this. I kind of want it classic and retro looking without being grungy at at all.
And then there's that yellow...
- typist0
classic and retro , but not boring
http://www.movingbrands.com/?p=6…
- braaad0
I like your treatment of CJ TIMMS much better than the original but use lining figures for sure. I like the old school centering of the type.
- elpaso0
meh
- kushman0
Like that a lot but it's far too high brow for what I need.
- 23kon0
i actually prefer the twotone blue n yellow one to the white one youve designed, sorry.
with the first one i know what im getting - it LOOKS like an electricians card.
the white one with logo in the middle DOESNT LOOK like an electricians card.keep the red logo youve created maybe, but the rest of your typography needs major work done. honestly, that second designs typography looks untidier than the first!
- johndiggity0
letterpress
- stem0
- kushman0
Ok, I'm breathing the last breath of life into this thread before i put it to bed!
After reflecting on some of the wisdom of helv, nain and others I've decided to stick to my guns and go back to the first idea but with some modifications.Not sure which is the most effective. yellow and green are the colours of the Earthing cable flex in UK.
The red obviously stands out more though and has more impact.
One of these designs I will present to my client this afternoon (with some modifications)
- matblack0
Why should it work differently?
After all, they both need name, contact details, brand/insight and to convey professionalism. It's all a form of self advertising.
I would want to trust an electrician just as much as a high powered solicitor.
- they are different because their clients are differentESPtype
- kushman0
- Hmm, looks like 'free estimates' needs kerning!kushman
- i like this one. it's strong and looks reliable.stewart
- I'm personally not liking the yellow and blackTheBIueOne
- kushman0
I feel like ranting at my client now and telling why he's wrong.
I think it's because I angry at myself for putting so much time and effort into this and then to be told. "No, I don't like it."
It's been a while since that's happened but I guess he did come to me for a webiste, not branding (even if he does need branding more that a site.)
- Welcome to the wonderful world of Graphic DesignGlitterati_Duane
- to be fair you didn't really do any branding, you just spent an inordinate amount of time making a business card.max_prophet
- to be fair, yeah yore right! But you have to start somewhere?kushman
- kushman0
Fuck it I think you're right 23kon.
Quality looking materials like Stem's folder don't figure much in an electricians business and the irony of my card ideas don't work in that industry either.
That first card is better! It just don't look that good.
Im sure there is a designer out there better than me that could tick all the right boxes but I'm not to proud to back down on this one and admit I was wrong.
Thanks for feedback, it's stopped me talking to the customer and looking like a twat!