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A friend of mine is trying to start up some web design freelance. And asked me how to make an estimate properly. This is the advice i gave him. Anything i should add?
The way I price out my work is, to first get a scope of the project. Some general questions to ask:
goal to be achieved?
# of pages on site?
Content development? (graphics, video players, gallery)
If they are needing movie trailers and slide shows, are they willing to use outside hosts like youtube or flickr? (this saves u time, and them money)
I then guesstimate the # of hours this will take me and add 15hours (for clients being unorganized and holding up the project) and multiply that by my hourly rate.
Make sure you also allow budget for outsourcing if you need to. Find your outsourced people's prices and add that into your estimate (dont guess what people will charge).
- You'll want to create a site map from here, making sure there are no dead ends on the site, the user should always be able to navigate to the main pages of the site from any page they are on.
- Have the client sign off on the site map, and stick to that plan - adding pages to the main navigation later can be difficult.
- Also set a project "close" date, the day you'll complete your work and deliver the site.
50% up front (start date)
25% mid - set this milestone at the signing of the map / contract.
25% end (completion date)
THIS PROJECT IN PARTICULAR:
$2000 is a decent price for a standard website, figure it will be 6 pages, and that breaks down to a little over $300 a page.
Most people will fight you on any price so give yourself some padding to negotiate. Have your hourly rate math in your head ready to justify your final price (dont tell them about the 15hr client annoyance fee - work it in to your site fees somehow).
hope I've helped :)
I tried to post a link to freelance switch but apparently I'm not allowed. They have a good rates calculator on the site that's also worth checking out.
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