grad thesis survey
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- falguni
What do you think of dynamic identities (changing identites such as the Google logo? Can this concept be carried forward with multinational brands?
Any links, info on this subject is welcome
- detritus0
If the enclosing brand and base elements are consistent, I'm all for that shit. London 2012 is another example.
We're living in the future, man - run with it.
- falguni0
yes, maybe. Why is that a problem?
- Mimio0
Pentragrams rationale: http://pentagram.com/blog/2006/1…
- Older article from a few years back:http://www.iht...Mimio
- http://www.iht.com/a…Mimio
- Mimio0
It's not really a new concept if you look at companies who treat their mark in the same way but contextual it differently in different markets. From that perspective it's a really old concept/treatment.
- detritus0
For better or worse, people in modern societies are well-versed in the mechanics of branding, so I see this kind of dynamic playfulness as nigh-on necessary. If not yet, soon.
How the fuck are interglobalcoms going to speak to the jaded MySpace generation? (and it's not as if my generation, isn't already fairly brand-jaded)
- neverblink0
What Mimio says is true, it's a pretty old concept. For example Bibendum from Michelin. He is not presented as a static, never changing logo, but rather as a character in different situations.
Another, more recent example is the MTV logo
http://images.google.com/images?…Another way of creating a dynamic logo is the Saks Fifth Avenue
- I see you found the Saks ident. yourselfneverblink
- Oh yeah, fuck! MTV.
Jesus, I've never put 2+2 together on that.detritus
- neverblink0
"A stable image becomes invisible. Unless an image is evolving and refreshing it becomes static, which is death to an image."
- Bruce Mau
- Mimio0
Virgin Enterprises is a pretty good example too: dynamic/modular etc.
http://www.virgin.com/home.aspx
- d_rek0
NLXL is a good example of a dynamic identity:
www.nlxl.comI actually had a chance to meet Bob van Djik when in school and he showed us an app of theirs that generated a new letterhead template each time they had to use it. The identity itself really wasn't about a particular logo or image but rather a conceptual, modular grid that could be applied in different ways across different media.
- d_rek0
Well with any design/identity work you have to gauge the appropriateness of the idea. Does a business like HSBC, which is multinational corporation, really need an identity that is constantly changing? Think of nature of their business - they manage money, and lots of it. Does a business like HSBC want an identity that is shifting and changing on a regular basis? What would that do to public perception?
- falguni0
Well, d_rek its exactly what my prof. says but I am badly stuck. I have a lot of research but desperately need to find a thesis topic with dynamic identities. Any help would be a life saver!!!!