grad thesis survey

Out of context: Reply #12

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  • d_rek0

    Well with any design/identity work you have to gauge the appropriateness of the idea. Does a business like HSBC, which is multinational corporation, really need an identity that is constantly changing? Think of nature of their business - they manage money, and lots of it. Does a business like HSBC want an identity that is shifting and changing on a regular basis? What would that do to public perception?

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