Lebowitz has a Big Mouth
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- jaylarson0
I find the title of the thread and the first post nearing irony.
- Llyod0
that's too long to read. summarize please
- menos0
what's this all about, anyway?
- cannonball0
"I know... lets make this site where people can look into windows and see people doing things."
You get an award for coming up with that dogshit?
The award was for a website. The website made a mediocre idea beautiful. Give it to BSS.Ad people have this notion that they are owed something for largely perpetuating some illusion that they are the creative brains. IMHO usually they're just really good at being a bunch of snakes who strategize well and usurp credit.
Award or no, they should have given a "Could not even have remotely made this possible without BSS" announcement, but they didn't.
- chaimelimeliah0
http://www.adweek.com/aw/content…
The debate continues...
- dirtydesign0
She's always poking at the bee's nest.
- gabe0
oh how i loathe award shows. in any case, i disagree with lebowitz. at the end of the day, we're making fucking websites. it amazes me that anyone can have the slightest ego about what we do.
when a film wins an emmy or an oscar or any other "prestigious" award, you don't see the agency that was responsible for all of the incredible 3D work getting recognition...just the actors, writers, directors, etc.
that's because the CG house was a tool to help realize someone else's vision, much the same way big spaceship was a tool to help realize BBDO's vision. wanting to claim credit for a small portion of what was an incredible campaign by BBDO NY beyond anything further than what they achieved by technical merit is just arrogant.
- "it amazes me that anyone can have the slightest ego about what we do."
^ bears repeating.blaw - Mo money mo ego, no matter how irrelevant the creativity.cannonball
- true. to put it in perspective the Best Picture Oscar goes to the producers no directors or writers.skelly_b
- "it amazes me that anyone can have the slightest ego about what we do."
- chaimelimeliah0
BSS is da shizzznit no doubt.
- morilla0
crying babies over their egos and a piece of medal. You gotta be f-in kidding me.
First World Problems of the delusional
- locustsloth0
i keep thinking the thread title says something about The Big Lebowski
- +1
i need a tl;dr.omgitsacamera - I dont roll on shabbos
chaimelimeliah
- +1
- menos0
so its a site with showing people walking about in a building? what else is there exactly?
- chaimelimeliah0
just people walking about in a building...
- and the big fuss is...? besides who owns what etc...menos
- wordsinyourmouth0
the fact the BSS were handed over the idea, and all the video production and then just built the site isn't a very good case for somebody to cry and out and say not fair. let's face it, the reason that site is so good is because of the video / idea, which it sounds like BSS didn't have much to do with. However, there are times where the big ad agency comes to a smaller shop, with an extremely vague idea or none at all, and then the smaller shop does the production, creative direction, post-production, storyboards... etc. etc. etc.
then there becomes a fuzzier line as to who has credit for the site. but you still can't take away from the fact, that the big ad agency is the agency of record for the client and have built and kept that client relationship over a period of time.
- harlequino0
Most of the larger agencies still don't have a solid interactive department, most things are outsourced. Especially projects like this. And if you've ever worked with a large agency on a project that integrates shooting footage with an online campaign, most need their hands held, and most of the project's development winds up in the smaller shop's hands.
Having met Mike (via telephone anyway), and having gone through the agency ringer a few times, I really don't think this is an ego thing. More likely, it's the buildup of frustration having spent a number of years building your company, finding the right people, believing in them and helping them do the best work they can, only to not see them get the recognition, if even for a tiny moment at Cannes. C'mon that sucks.
That said, yeah i think we all agree that the award stuff is a sham to begin with and not very important. But ffs, you go through the nightmare of working on the project, birth it after countless headaches and revisions and stupid questions, and it comes out really friggin great. And then you buy the tickets for you and your team to go France, and blah blah, and you get a kick in the ass. Yeah it's frustrating. I still give him snaps for poking them in the eye a little.
- robotron3k0
geee, I guess BigSpaceship really needs that $80k award prize badly...
- fyoucher10
In my opinion, I think BBDO got the credit it deserves but feel like BSS was definitely left out.
Many of the Voyeur awards won were for interactive.
Lets face it, BBDO isn't interactive and they're not known for it either. Not to take away from BBDO and the BIG idea but I'm sure it was an accumulation of ideas from the spaceship and bbdo that made the BIG idea, even better. To the point, where it becomes award worthy. That, imo, deserves as much credit as the agency. That's probably why BBDO hired BSS in the first place, because they do kick ass shit and win awards.Yes, awards are stupid. But Cannes is so recognized that it can probably do a lot for a small agency like bss. Just my 2cents.
- JerseyRaindog0
tldw.
- detritus0
In short, will this have any bearing on CO2 emissions or population control?
- chaimelimeliah0
80k award prize??
- jevad0
"Digital and Traditional are now tied at the hip. We are at a cross roads and we must decide on a path, it can be laden with thistles and thorns or an illuminated golden path that leads to a new age of ideas and creativity."
hurrah