Lebowitz has a Big Mouth
Out of context: Reply #21
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- wordsinyourmouth0
the fact the BSS were handed over the idea, and all the video production and then just built the site isn't a very good case for somebody to cry and out and say not fair. let's face it, the reason that site is so good is because of the video / idea, which it sounds like BSS didn't have much to do with. However, there are times where the big ad agency comes to a smaller shop, with an extremely vague idea or none at all, and then the smaller shop does the production, creative direction, post-production, storyboards... etc. etc. etc.
then there becomes a fuzzier line as to who has credit for the site. but you still can't take away from the fact, that the big ad agency is the agency of record for the client and have built and kept that client relationship over a period of time.