Lebowitz has a Big Mouth
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- ********0
the fact the BSS were handed over the idea, and all the video production and then just built the site isn't a very good case for somebody to cry and out and say not fair. let's face it, the reason that site is so good is because of the video / idea, which it sounds like BSS didn't have much to do with. However, there are times where the big ad agency comes to a smaller shop, with an extremely vague idea or none at all, and then the smaller shop does the production, creative direction, post-production, storyboards... etc. etc. etc.
then there becomes a fuzzier line as to who has credit for the site. but you still can't take away from the fact, that the big ad agency is the agency of record for the client and have built and kept that client relationship over a period of time.
- harlequino0
Most of the larger agencies still don't have a solid interactive department, most things are outsourced. Especially projects like this. And if you've ever worked with a large agency on a project that integrates shooting footage with an online campaign, most need their hands held, and most of the project's development winds up in the smaller shop's hands.
Having met Mike (via telephone anyway), and having gone through the agency ringer a few times, I really don't think this is an ego thing. More likely, it's the buildup of frustration having spent a number of years building your company, finding the right people, believing in them and helping them do the best work they can, only to not see them get the recognition, if even for a tiny moment at Cannes. C'mon that sucks.
That said, yeah i think we all agree that the award stuff is a sham to begin with and not very important. But ffs, you go through the nightmare of working on the project, birth it after countless headaches and revisions and stupid questions, and it comes out really friggin great. And then you buy the tickets for you and your team to go France, and blah blah, and you get a kick in the ass. Yeah it's frustrating. I still give him snaps for poking them in the eye a little.
- fyoucher10
In my opinion, I think BBDO got the credit it deserves but feel like BSS was definitely left out.
Many of the Voyeur awards won were for interactive.
Lets face it, BBDO isn't interactive and they're not known for it either. Not to take away from BBDO and the BIG idea but I'm sure it was an accumulation of ideas from the spaceship and bbdo that made the BIG idea, even better. To the point, where it becomes award worthy. That, imo, deserves as much credit as the agency. That's probably why BBDO hired BSS in the first place, because they do kick ass shit and win awards.Yes, awards are stupid. But Cannes is so recognized that it can probably do a lot for a small agency like bss. Just my 2cents.
- robotron3k0
geee, I guess BigSpaceship really needs that $80k award prize badly...
- chaimelimeliah0
80k award prize??
- ********0
"I know... lets make this site where people can look into windows and see people doing things."
You get an award for coming up with that dogshit?
The award was for a website. The website made a mediocre idea beautiful. Give it to BSS.Ad people have this notion that they are owed something for largely perpetuating some illusion that they are the creative brains. IMHO usually they're just really good at being a bunch of snakes who strategize well and usurp credit.
Award or no, they should have given a "Could not even have remotely made this possible without BSS" announcement, but they didn't.
- chaimelimeliah0
BSS is da shizzznit no doubt.