"New Media"
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- jevad
It's not 'new' anymore..so why are some companies still using the term? Why not just 'digital' or 'interactive'?
- detritus0
What's newer than new media?
- avolve0
new york isn't really that new anymore either
- hahaha +17point34
- lolJaline
- nor is "new" mexico. we're on to them. now what?cramdesign
- hahakrokdesign
- brains0
Ask hedge.
- moamoa0
there is always something New.. in New Media
- harlequino0
It's largely a term used to describe media buys and contract negotiation for talent usage.
- Jaline0
Nevermind, just found this:
OLD MEDIA
The “old media” are newspapers & magazines, direct mail advertising, and radio & television. All are based on a number of assumptions:
* There are only a limited number of “players” in the market. The market entry cost is high. In some areas (TV & radio) there is a “natural” limit on the number of players.
* Along with this, Old Media are geographically limited. Radio and TV stations can only broadcast so far. International mail is slow, expensive and often not reliable.
* Communications are strictly one way. The content provider sends information to the consumer and the consumer sends money to the provider. There is no mechanism for a flow of either information or money in the opposite direction. The consumer is strictly passive.
* Providers have detailed and exact control of what the consumer sees or hears.
* Presentation is more important than content. Content and presentation cannot be separated. “The medium is the message”.NEW MEDIA
When we look at the “new media” like the World Wide Web, we see the exact opposite of the “old media” assumptions:
* The number of players is unlimited. Entry cost is no more than a computer, a modem, and an Internet connection. There are no “natural” limits to the number of players.
* No place in the world is appreciably further away then any other place.
* Communication is inherently two- way. The consumer is active.
* Providers not only do not, they can not control exactly what the consumer sees.
* Content is more important than presentation. Content and presentation are separate. The medium is provided by the viewer; the message is provided by the creator.- i think i learned this once like 50 years ago...slipped my mindoozie
- I just learned this over my 4 years in uni and I don't remember all of it...Jaline
- they list cost as a difference but a computer often costs more than a television.ornj
- I'm a playerukit
- erm... the costs referred to are the costs to broadcast something on the television, not to buy one.paraselene
- oozie0
it's marketing like everything else on this fucking planet
- Jaline0
"digital" or "interactive" is probably accurate, but perhaps too confined.
- Anything on a screen, that's not broadcast TV.harlequino
- I don't know...whenever I think of "digital" I think of the Internet. But you're right, it could include phones and music players...Jaline
- music players, etc.Jaline
- anyway, academics aren't going to change something that has been around for long.Jaline
- BattleAxe0
yea the digital watch has been around for some time
- ah but can you play Mario 64 on it?dskz
- you can watch a movie of someone playing mario 64 http://onesgadget.co…BattleAxe
- oozie0
it's more of an acedemic distinction, no one specializes in 'new media' professionally unless you're a culture critic or something. why any agency or designer would have that as their thing is beyond me, i wouldn't know exactly what they 'do' beyond the general area they work in.
- neue75_bold0
it never felt neue to me...
- zod0
I like what Jaline put up. The thing is though, everything goes through a "new media" phase. What we are experiencing right now as new media is simply a flattening of the top-down dissemination of information model that used to govern society. People are now creators of content in real time that can be shared with millions. New media tools have given us that.
I would suggest reading Marshall McLuhan, Lev Manovitch, and Henry Jenkins for good books on new media.
- Yeah, there will be a new version of the "media" sometime in the future, I bet. Like Web 2.0Jaline
- new version of the "new media" or somethingJaline
- Ever seen 'Annie Hall?' With the McLuhan scene? Great stuff.harlequino
- I don't remember that.Jaline
- flashbender0
new media:
- i've seen the future...and it's unfucking beleivable !oozie
- dskz0
but in 3 years its not new anymore. So it needs a proper name.
- dskz0
like democratic media
- neue75_bold0
"shit"
- horton0
eeew.. those words always made me cringe.
- dskz0
better than "dictator media"