logo crit
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- molo0
i was gonna say leafs are trendy but wtf ya gonna do
- univers0
Could you describe the model demographic more? Like they focusing on young rich? urban Saavy? You know? A cowboy family is going to be different than a Urban Socialite Family. I don't know think about that a bit and let these clues inform your creative direction.
- "like they" wow I'm getting so excited I am starting to do my "Ghetto" talk. o.Ounivers
- capn_ron0
It is mostly for families that have enough money to build second/vacation homes in costal North Carolina. These people are really well off and are building most of their houses on areas around Cape Fear. Really nice homes with land. The Homes they build are all smart homes that they can control from their first homes.
- SoupCan0
<a href="http://s84.photobucket.com/albums/k25/jcomley1984/?action=view¤t=WE-002.jpg" ><img src="http://i84.photobucket.com/albums/k25/jcomley1984/WE-002.jpg" border="0" alt="Photobucket"></a>
- mg330
Most seem to say "I am going to build you a nice set of ballet shoes."
- i_monk0
Detail work doesn't have to mean delicate or fragile, and the opposite of delicate/fragile isn't blocky faux-steel/concrete meatheadedness, tank.
- creative-0
You could use some nice blocky type and run the print of a leaf through it as a texture
- capn_ron0
They don't want an actual leaf in the mark. So the update is that i will be breaking out some paper and starting over. Design is fun and always exciting.
- i_monk0
I miss Becker's. Damned Max and their stupid owl.
- chossy0
top middle and all the ones on the right are good for me.
- brains0
I think the colors don't really give the impression of high-end either.
- Luuk0
I'd go in the direction of top left (with the black type) and try to make the leaf look a bit less a butterfly and maybe make a strong independent logo of it which you could use with or without the type
- univers0
A lot of times logo's don't describe exactly your product though. Some times you are promoting a sense of character or style that is attributed to your product or service. Right? So you can focus on the process of construction, or you can focus on the character surrounding the company and their goals. The trick is to balance the two through different systems that can help support the construction element. (Websites, promotional pieces etc.) There it's appropriate where you can use figurative imagery to support this stable well built thing.. But still keep a "delicate" or "trendy" logo that has a metaphor focusing on the character that the company offers their client's / customer's to add to their lifestyle.
Just trying to be devil's advocate as I am liking this back and forth that i_monk is generating.
- i_monk0
What's a strong tree with a leaf that has a lot of detaily bits? Oak. Use an oak leaf.