logo crit
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- creative-0
You could use some nice blocky type and run the print of a leaf through it as a texture
- i_monk0
I miss Becker's. Damned Max and their stupid owl.
- chossy0
top middle and all the ones on the right are good for me.
- brains0
I think the colors don't really give the impression of high-end either.
- Luuk0
I'd go in the direction of top left (with the black type) and try to make the leaf look a bit less a butterfly and maybe make a strong independent logo of it which you could use with or without the type
- univers0
A lot of times logo's don't describe exactly your product though. Some times you are promoting a sense of character or style that is attributed to your product or service. Right? So you can focus on the process of construction, or you can focus on the character surrounding the company and their goals. The trick is to balance the two through different systems that can help support the construction element. (Websites, promotional pieces etc.) There it's appropriate where you can use figurative imagery to support this stable well built thing.. But still keep a "delicate" or "trendy" logo that has a metaphor focusing on the character that the company offers their client's / customer's to add to their lifestyle.
Just trying to be devil's advocate as I am liking this back and forth that i_monk is generating.
- i_monk0
What's a strong tree with a leaf that has a lot of detaily bits? Oak. Use an oak leaf.
- tank020
'Detail work doesn't have to mean delicate or fragile, and the opposite of delicate/fragile isn't blocky faux-steel/concrete meatheadedness, tank.'
ah no of course not, but there is reason why a lot companies in a
certain field all have very similar logos and thats because the 'i feel ...' line. so the companies always get stereotyped in the same way ,my boss did in the mtc project a week ago, but i kept my foot down in not showing any constructivism kind of logos and it worked, they where pleasantley suprised.but anyway, don't wanna hijack this thread + i still got a shitload of work to do...
- capn_ron0
Thanks for the helpful ideas everyone. I am going to work out some of the kinks that were brought up and see what comes up. I'll repost with the updates.
- i_monk0
A lot of companies in an industry get similar looking logos for two reasons: 1) Let's look like the competition to confuse people and get their customers; 2) That must be what an x-industry logo must look like, so let's only design logos like that.
- univers0
So guys... do you want to make a design firm that specializes in leaf figure's? We can apply the leaf metaphor to everything. We will be the next Helvetica!
I'll be the owner. Anyone? I think we got something here.
- i_monk0
Update?
- epete220
keep trying.
- capn_ron0
They don't want an actual leaf in the mark. So the update is that i will be breaking out some paper and starting over. Design is fun and always exciting.