horrible Animal Planet logo
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- _salisae_0
Looking at the logo within context of their web site I feel it's a success. Identities must be identifiable, as well as it looks good alongside the animals.
Oh and I disagree with everyone. Hi.
- but shouldn't it also work outside of the context of their site? It just horrible everywhere elsePoint5
- Point taken. Therefore ranks with 'The planet's funniest animals' as the low-rent destination for animal lovers.babaganush
- jonatne0
Maybe they're right and you're all wrong.
- wouldnt surprise me. im nearly always wrong... just ask my girlfriend734
- lovely girlfriend
man i hear you though.. my wife is usually always wrong.. but i'm never rightjonatne - Yep, that's what Himmler said...babaganush
- 7340
i guess it will depend on how well they execute the branding
never cared much for usa network new logo when it came out a few years back... but the branding was exceptional. grew on me after awhile
- cotton0
It does get that jungle feel across without having to think about it.
Too bad the channel should be called DogPlanet.
- kult0
The logo hasn't grown on me at all.
The crappyness of this hits much harder because I freaking love Animal Planet. I can't endure being attacked by this logo much more.
- 5timuli0
Actually though, the logo is growing on me.
- Resist! the M is wrapping iself around your creative windpipe like a Constrictor!babaganush
- 5timuli0
"as it attempts to shed its family-friendly image for a more intense experience"
What the fuck is going on with these TV fucktards? They feel they have to pander to the lowest common denominator... they did the same 'rebrand' with Court TV (now Tru TV), ruining the channel in the process.
- doesnotexist0
it looks better in the subway ads here in the city. I don't like it in the green color, don't mind the M either. I actually kind of liked the mark when I first saw they had redone it.
- babaganush0
I think this and the thread about 'creatives' and suicide go hand in hand. Probably had ALL the life/style sucked out of it by 'VP's' who think the audience are amoebas...can't imagine any company worth their salt actually recommending it...marketeers know best:
"the name of the channel in different size letters, made to look as if it could have been created by an animal"
Fucking priceless!...haha
- rafalski0
ekhmm.. I like it. Well, it's nothing great, but will stick better than the old one. By 2012 this will be the leading style, so be prepared ;)
- subimage0
wow that logo fucking sucks.
- monNom0
anibal planet?
that N is NASTY!
- ukit0
Victoria Lowell, Senior Vice President of Marketing
"Animal Planet has commissioned a new logo to signal its change: the name of the channel in different size letters, made to look as if it could have been created by an animal, Lowell explained. On TV, the logo will come alive with an animal emerging from the "M." Animal Planet is working with London-based design agency Dunning, Eley and Jones on the new logo and look; and Minneapolis-based creative agency Mono on the marketing campaign."
- brains0
holy jesus. fouty's return!
- ukit0
My god, that's the worst logo for a big company I've ever seen, hands down.
I'm just in awe of how bad it is.
- rtr0
all i think of when i see it is "I better turn AZN off"
- utopian0
It looks like a "zoo exhibit" logo, bad design. I'm surprised they did not throw-in an Apple stylized reflection, drop shadow or a web 2.0 3D gel like typeface...