Good identity redesigns
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- ninjasavant
It seems there's a multitude of people who absolutely hate new logos (ie, Xerox and UPS). So how about some examples of successful identity redesigns? What are your favorites?
- ismith0
Applebees, Holiday Inn, QVC, and the Chicago Olympic (candidate) logo were all improvements. Not especially fond of the Applebees logo but imo it was better than the original. I like the new UPS logo very much, because I think the original was so great it gave the UPS brand enough recognition by now to make some of its elements not necessary.
- OSFA0
some good samples here...
- Antonelli0
- +1OSFA
- I like it because it makes it look like they give a shit about the environmentLlyod
- yea what he said. awesome.sofakingzero
- capic basta! :-)akrokdesign
- spirograph!!PonyBoy
- best corporate re-branding in recent memory.skwiotsmith
- greenwashi_monk
- my company did this!BaskerviIle
- what company is that?Antonelli
- Considering how their so not green and how their branding totally decieves the public... I'd say +1 too...
Iggyboo - when you say their acronym phonetically, it sounds like a violent sneeze.gramme
- akrokdesign0
well, if you start with something like this....
http://www.firmenscout.ch/out25/…
how can you not make it look better. right. :-)
- zedvox0
i am not a big fan of the new symbol of the swisscom logo
the type is sweet though.- looks like it was designed by Georgia O'Keefebulletfactory
- graphito0
XEROX rebranding:
http://www.xerox.com/news
- kelpie0
man, that glowing sphere says so much about photocopying and the people who photocopy. I'm impressed.
- zedvox0
*robot voice* We do not make photocopiers. We provide solutions.
- madirish0
savant- are you suggesting that both the Xerox and UPS logomark redesigns are successful, in your opinion? just curious.
- menos0
there was an article on newspaper today saying that xerox IS trying to get away from that notion of just photocopiers/printers. hence the redesign/rebrand. they don't want to be known as the photocopier guys.
- i_monk0
History of the logo here: http://en.wikipedia.org/wiki/CBC…
- czawada0
- go figure.. never seen this before.horton
- ah ok catching up to speed now.. seen imonk's wiki post:
http://en.wikipedia.…
horton - lsd induced amusment +1
Iggyboo
- jfletcher0
Citi is always solid.
- pascii0
swisscom swiss don't likey