Branding Job Cost?
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- skt0
mr prophet makes a fair point...
loaf of bread, some wiggly lines denoting heat...
pub.
- max_prophet0
its a fucking bakery you stupid fucks, a bakery does not need a brand guidelines, you mugs talk like it's IBM.
Just say it's going to cost him a grand and knock it out.
- skt0
the fact they might not have much money now should only be a factor if you might loose the job altogether by charging too high.
i made the mistake once of charging fuck all for a complete online identity for a friend that resulted in his business growing massively, earning him a lot of money.
you are ultimately selling a company to their audience... their future earnings based on a good job done on their brand will soon make your fee seem pretty paltry.
or something.
- detritus0
I only hope I put as much effort into their job as I have in to this thread...
..which OEP can take as evidence for my dithering l33tness!
- detritus0
Not sure I understand exactly what you mean, v3? Are you referring merely to asset production or to the development of a worthy mark? The creation of a complete brand file with guidelines documents etc - or to take my work and their brand seriously? If they're paying me honest money to do my job, these are all givens, surely?
I must be making myself sound like a right schmuck here - I'm not a complete noob, I've been pretending to be a designer in one form or another for 8 years now! :)
It's just that I've never been comfortable with pricing myself in this kind of situation, haven't done it in a while and when I did back in the day, was able to charge what was then a good rate (for me, anyway). This job's for a small 'start up' with a budget level that I've got be careful about, so I'm just wondering what is fair - and if that's 'high' (as far as their expectations are concerned) I want to feel comfortable in asking for it.
I don't need or want to squeeze as much money as I can from them - just for it to be ..well, fair.
- oldelpaso0
you're a dick?
skt
(Nov 16 07, 13:59)i keep reading that as an affirmation rather than a question
- version30
establishing a graphic standard should be the main concern
something so well prepared any other designer could use your assets and produce something usable
it is valuable work that should be respected
- skt0
you're a dick?
- oldelpaso0
the thing is.. i dont charge per hour.. cause im dicking around on youtube for like 5 hours in a day...
so my '2days' actually takes a week. ie. 24hrs spread over a week... (unless there IS a 2day deadline.. then it does happen in 2 days)
Nairn, its not just how long it takes to do the logo or reasearch.. think longterm.. you can charge them a couple of grand.. and bust their piggy bank.. or get 700 for the logo.. and then at a later date another 600 for the shop window.. then another 400for rudimentary advertising.. etc..
(..wow.. i sounds like a f*cking dick...)
its true though...
- ftravieso0
Work for objectives. The more the options you show, the more feedback you get from your client and therefore involving him in the process is a great way to help your work as you have more information, provide you are creative in that sense as well. And remember, keep your things organized and eath healthy to feed you brain.
- monNom0
Thinking time should be priced the same as production time. They're paying you to research on their behalf, rather than pursue your own interests... The rate pays for process, not product... but generally you don't get a good product without the process.
That said, some companies just want something that says their name to put on boxes... they could give a shit if you thought about it or not.
- version30
330,000 to 340,000 yen
- Llyod0
1000000 lbs
- skt0
nairn, the thinking time is why you should charge a decent amount of money. this allows you time to look at a blank document for a few hours when you get stuck.
also, you are not just charging for your time, you are charging for your ability to produce an identity.
- detritus0
bwah?
- max_prophet0
who are these noobs straight from college giving it the large one? pffft
- detritus0
Ok, sorry. My original post didn't make that time 'obvious' at all.
Fuck, I've got to stop beginning sentences aggressively..
- detritus0
OEP - thanks for your blunt answer, that's exactly the kind of advice I'm looking for!
- detritus0
Obviously I'm not going to just do all the work in 2 days - what I mean by that is, by my standard model, '2 days actually hulking down to do the grunt work in Illustrator etc' - which for me is a long time.
That doesn't count the time I'll spend researching and sketching out ideas before I resolve a couple of decent options.
It's this 'thinking time' I find hard to quantify.
- ftravieso0
A branding solution doesn't come up in 2 days.
If you still think so, well, that will be worth no more than 200 Euros, if you ask me. It's a one time client but the references can be huge if you market yourself in the right way. And pricing is everything.