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i was asked to design a soda can in order to demonstrate our company's capability to print on any surface.
i came up with a parody version of a coca-cola classic can laid out flat and virtually changing all the elements. all thats left from the original is the coke colors, swooshes and the can layout.
we're sending out around 100 copies to selected individuals, mostly advertising and marketing suits.
i understand this should be ok but someone from the office brought it up and said coke will go nuts over it. anyone else had any experience similar to this?
heres what i did
I think those swooshes are part or their trademark.
I recon they will go nuts over it too if they see it.
Looks like fair use to me... limited exposure (unlikely to cause brand confusion or commercial damage to CocaCola), context, degree of parody, etc..
yes, nuts they'll go.
reverse teh swooshes... or add another bend in them... do something to completely change them...
.. i think you'll be fine after that as your type is different text etc...
... the colors aren't an issue... you can't copyright color usage so don't sweat that. :) ... but you can copyright geometric & non-geometric shapes and type (considered shapes too)... so change all that...
... you'll be okay w/something that comes off as similar or generic... look at all the logo rip-off t-shirts, skateboard graphics... anything 'indie' in tone... you can 'get away with it' if you do it right.
Still.. I'd advise you do a google search - you'll find a load of info on what you can and can't copyright - many links to government laws etc.
that ain't fair use.
I think you're walking straight into a world of pain with that one. It's nowhere near different enough to get away with using imo.
what's the point of pastiching the coke can? People know that the design can be printed onto cans, there are millions of coke cans everywhere. It's a famous design but only because of its ubiquity. Why not design something beautiful and eye catching the recipients will want to keep rather than just chuck away.
You've been given free reign to do anything you want and you'd rather recreate some corporate world famous object that create your own.
Maybe look into printing tolerances, do something with optical illusions, black and white stripes and see how crazy the printing will allow you to get.
Baskerville got a really good point.
You have the chance to go to the extent without client constraints or bad branding/visual to start from...
So, have fun creating something memorable!
What typeface did you use for "Kingman"?
don't ...ppt FFS
thanks for the help guys. i know what you guys mean, the decision makers suggested the coke can and when i presented an original design they still went for the coke.
i don't think its an issue.. your just using it as a demo... what are the chances coke would see it anyways? and if they did all they can do is ask that you stop using it, which i'm sure would be no problem for your company.
shudda gone with shasta
shudda gone with shasta
(Oct 30 07, 19:17)
or tab. no one gives a shit about that softdrink.
it's like the rose of the golden girls.
the ribbon is trademarked under the name 'dynamic ribbon device' and they could fuck you considering it's quite obviously a rip (parody or not) of the coke can, saying that if it's to a limited direct market the odds are good you'll be fine.