New NYC Logo/ Type treatment
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- spent2000
Who made this...and why?
- skt0
The designers republic on a bad day by the looks of it.
- madirish0
^ was just thinking SAME thing from the job listing over < there
- radar0
they must be planning a guerrilla campaign - that is the only way I could see that applied, sprayed stencils all over the city - don't think it would fly in a crisp ad campaign
- Nairn0
I quite like the NYC letter-forms.
From my far-removed perspective, seems to quite fit New York - gritty and urban yet kind of chunky, friendly and future-forward.
Not sure it works from a tourism point of view, but there you go.
- kelpie0
page wouldnae load for me. boo.
- Ampersanderson0
it does look pretty street art. funny, since the city has spent so much effort cleaning up their image from a "graffiti wonderland" to "good place to live"
- Concrete0
I like how they've trademarked 'This is New York City', Like LA are going to start using it!?
- menos0
they've been on some posters and street banners light poles etc) and on some taxis for a while now...
- Nairn0
y'oush... I appreciate that agency's sites are often ramshackle, unloved and last minute affairs - but that Wolf Ollins site is beyond dire.
- Rand0
I dropped it and it broke my toe
- radar0
does your toe smell like kabobs now?
- spent20000
shit sucks. just my opinion.
- morilla0
looks like rhino shit.
- OSFA0
wtf!
- TheBlueOne0
Sucks ass.
I love NY.
What was wrong with the old "logo" and tagline?
"This is New York" reminds me of all the stupid tourist t-shirts I see on St. Marks "This is New York City. Fuck Off."
Lame.
- OSFA0
whoops!
- radar0
It looks like an attempt at a futuristic logo to go on robocops chest armor
- tasty0
was this the result of this:
"I Love NY" Campaign Looking For A Boost
February 12, 2007
One of the most popular tourism campaigns in the world is looking for a
fresh new look.For 30 years the "I Love New York" jingle has been promoting the state
on TV and radio, and the logo is branded on everything from t-shirts to
coffee mugs.But now the state is looking for a new ad agency to breathe new life
into it, launching a campaign to challenge companies to boost the
slogan's brand recognition, when the current contract runs out next
month.The Empire State Development Corp issued a request today for proposals
from ad agencies.This follows Governor Spitzer's proposal to increase funds for the "I
Love New York" campaign by nearly 50 percent. Proposals will be accepted
until March 14th.Officials say interested agencies should incorporate text messaging,
podcasts and other new media when creating their designs.
- OSFA0
please tell me they mean March of next year and that this is not the chosen one but one of the submissions...