New NYC Logo/ Type treatment
Out of context: Reply #19
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was this the result of this:
"I Love NY" Campaign Looking For A Boost
February 12, 2007
One of the most popular tourism campaigns in the world is looking for a
fresh new look.For 30 years the "I Love New York" jingle has been promoting the state
on TV and radio, and the logo is branded on everything from t-shirts to
coffee mugs.But now the state is looking for a new ad agency to breathe new life
into it, launching a campaign to challenge companies to boost the
slogan's brand recognition, when the current contract runs out next
month.The Empire State Development Corp issued a request today for proposals
from ad agencies.This follows Governor Spitzer's proposal to increase funds for the "I
Love New York" campaign by nearly 50 percent. Proposals will be accepted
until March 14th.Officials say interested agencies should incorporate text messaging,
podcasts and other new media when creating their designs.