Logo development
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- abba_cadaver
When creating a logo what are questions you ask clients to find out what they really need and not just have them repeat their mission statements?
- version30
whose boss has final say?
may I please speak to that person?
thank you.
what are you looking for?
do you have any specific needs or requests before i begin?
- OSFA0
I believe you v...
- abba_cadaver0
Well I have three people with equal say who are never in the same room together and all seem to have different ideas of the direction we should go. Because of this I'm looking to put together a questionnaire to try and find common ground among them all.
- OSFA0
let them battle it out and when they are ready, you step in...
- harlequino0
What is your favorite color?
What is your quest?
What is the air-speed velocity of an unladen swallow?
- orkman0
What kind of voice do they want to give their company? Meaning, do they want to appear technical, elegant, funny, friendly etc.
Ask them what their specialty is. What product9s) service(s) do they offer.
Who are their competitors? Just for reference. Don't want to look like their competition.
I dunno, just some thoughts.
- OSFA0
ask them if they have a cousin or nephew that is talented and good at playing with Photoshop...
- version30
abba, i only wrote that because I did a logo redesign for a company in san jose last year with the man put in charge of all the web and print materials we were to provide, the goal was to shift the focus of the company to fiber optics from cable. 5 months later, all revisions, tweaking and mock ups came to an abrupt halt when the boss stepped in and said, leave the logo alone, use this font and get the site done.
a 12 month ordeal ended in lame business cards and a site nearly lacking any content (taking only weeks to finish), though we had been given piles and piles of data and taken hundreds of photos, maybe 1% of the original content was used
it may not be right but you always please the man who signs your check (even if their wife does call you personally at home to apologize for the husband/owners action praising your time, effort, and work).
- OSFA0
it may not be right but you always please the man who signs your check...
version5
(Jul 20 07, 13:05)Now THAT sounds scary...
- epete220
What type of logo are they looking for? a type treatment, a logo in type, a symbol? show them examples of different types of logos to narrow it down.
- spendogg0
ask them what celebrity they most resemble - and when they say Andy Dick - give em the Lovitz
- version30
please the man who signs your check...
version5
(Jul 20 07, 13:05)
Now THAT sounds scary...
OSFA
(Jul 20 07, 13:07)it is, but you still respect yourself and your work, if a respectable agreement cannot be made, you walk away from it
- intransit0
If they dont like your first go at it tell them you will revise it...wait 2 days - enlarge it 200% and present it again. they will love it. guaranteed.
- jaylarson0
besides the advice already given, sometime this questionnaire helps:
http://creativebits.org/corporat…
- DogsBreath0
Most important of all...how much money do you have and what is the budget?