Olympic Logo… Hmmmm?
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- letters20
ok, I'm getting the idea of how things have been going for 100 posts or so...
...
I have to agree that the aesthetic of this is both trendy (though not sure if that trend is contemporary for today) and likely to have some survival issues in the long term, but 5 years out is guessing for all of us these days – things change quick. I can only hope gradients die out within the next 5 years.
As for the logo surviving – well, with enough money (which they will have) anything can last. And in the case of this logo, I think there is room to move laterally with it and find new visual ideas that may be more appealing in certain contexts. For example, if we extract the visual language, we have some jagged, abstracted letterforms and some bold colors – if you were flexible enough you could go lots of places with this.
- plamenskis0
In case you wondered who to blame:
http://www.wolffolins.com/
- paraselene0
More are waking up:
www.bbc.co.uk/blogs/sp...
plamenskis
(Jun 5 07, 07:43)waking up? do you see who that is?
"Claire Stocks - Interactive editor, Olympic sports"
i'd say she's got a vested interest. and i'm wondering what your link is to this whole muddle, as you seem to have a vested interest as well.
it's not that the idea is shocking and edgy and people are deriding it out of fear of change.
it's that it's derivative, nostalgic, trendwhoreing and tacky.
you're not some sort of visionary, ffs. it's just poor execution.
- ********0
More are waking up:
www.bbc.co.uk/blogs/sp...
plamenskis
(Jun 5 07, 07:43)She's a sports editor.
That's like me giving my professional opinion on the rules of golf.
- version30
cuz ya know... spam
http://2012.justingum.com/
- letters20
the real tragedy is the 2012 paralympic logo
Why does the Paralympic games logo always get shoehorned into the olympic games logo or become some basterdization thereof... I guess its all rooted in the paralympic logo itself being terribly conceived.
- Mimio0
I kind of like it but it's pretty garish and user hostile for an Olympic games mark.
- ********0
- paraselene0
ah, i thought that meant she worked for the olympics somehow.
anyway, so what moth said instead.
- letters20
It would be interesting to hear from the competitors on this. I realize that each country has a vested interest in the games – but it really comes down to an event about competitors (I know this is highly simplified, but it is a sporting event).
- Jaline0
yeah, I kind of have a soft spot for graphics like that. It's so bad it's funny and therefore good.
- plamenskis0
Vested interest, huh?
Yes, if they get to keep the logo, I get to exclussively supply the Champagne for the games.
Please, please guys, back me up!
- Nairn0
I have to respect the idea of veering away from pointless cutesy mascots to that of using a strong, cohesive graphic device.
But if they were raping the worst of the 80s for inspiration, maybe we should've just dug up Wizbit?
Triangles are sporty, aren't they? fun too.
- kelpie0
Wizbit looks like a sex offender though
- Nairn0
...and Seb Coe doesn't?
- kelpie0
shh, Margaret Thatcher will have you killed
- ********0
I finally realized what it reminds me of.
Saved by the Bell
- letters20
Some descent discussion on the Saved By The Bell inspired logo over at Speak Up as well
- ********0
Looks like Lisa Simpson giving head
- Jaline0
That's how many people?
About 5 people here so far were reminded of "Saved By The Bell".