Olympic Logo… Hmmmm?
Out of context: Reply #381
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- letters20
ok, I'm getting the idea of how things have been going for 100 posts or so...
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I have to agree that the aesthetic of this is both trendy (though not sure if that trend is contemporary for today) and likely to have some survival issues in the long term, but 5 years out is guessing for all of us these days – things change quick. I can only hope gradients die out within the next 5 years.
As for the logo surviving – well, with enough money (which they will have) anything can last. And in the case of this logo, I think there is room to move laterally with it and find new visual ideas that may be more appealing in certain contexts. For example, if we extract the visual language, we have some jagged, abstracted letterforms and some bold colors – if you were flexible enough you could go lots of places with this.