Olympic Logo… Hmmmm?
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- dkmb0
i cannot believe those of us in London are going to be stuck with that thing for the next 5 years.
We're fcuked
- akrok0
I can't believe it. its pretty sureal.
what a pain in the ass.
- stem0
A bit like the England Football Job, this job is whats known as...
a poisoned chalice
http://idioms.thefreedictionary.…
They're f**ked
- spk0
"looks like lisa simpson giving head"
hahaha.. :)
- ********0
just as long design continues to be infected by marketing this will happen again and again.
in a way it's a good example of what this business has turned into all over.
- rant over.
- onewhoslaps0
fuckin a. i knew they would screw the pooch on this one.
- horton0
it looks clumsy. a 400,000pound attempt at a logo. yikes.
forcetwelve
(Jun 4 07, 13:25)what was the price tag on this? 100 or 400K (GBP)?
- radiculture0
I haven't read this entire thread, so sorry if I'm time-lining myself.
but did you see that PVN was quoted in this article?
- forcetwelve0
London 2012 chief executive Paul Deighton said it cost 400,000 pounds (C$841, 775) to design the logo. Consumer research conducted with the public and the IOC provided feedback that included the words "bright,'' "positive'' and "energetic.''
- dkmb0
just as long design continues to be infected by marketing this will happen again and again.
in a way it's a good example of what this business has turned into all over.
- rant over.
Witt
(Jun 4 07, 14:03)YES! EXACTLY.
- 23kon0
the logo looks like Lisa Simpson giving someone a BJ
- 5timuli0
I haven't read this entire thread, so sorry if I'm time-lining myself.
but did you see that PVN was quoted in this article?sport.guardian.co.uk/b...
radiculture
(Jun 4 07, 14:13)Hahaha, well done moth!
- ********0
I actually read that piece of news, but let's not bring this into London.
A bad trend has started long before - and I may be a pain in the arse but it quite feels like it coincides with the transformation of this business.
You can check the evolution here:
http://www.ucv.ve/judo/Atenas%20…and also see wonderful examples of the 70's (when design was at it's best, in my particular opinion).
(great one)
- Jaline0
I haven't read this entire thread, so sorry if I'm time-lining myself.
but did you see that PVN was quoted in this article?http://sport.guardian.co.uk/brea…
radiculture
(Jun 4 07, 14:13)OMG, hahaha.
- 5timuli0
"When people see the new brand, we want them to be inspired to make a positive change in their life" - Tony Blair
Shut it, Tony.
- ********0
WAIT A MINUTE.
2012 - Dze Meteor crash.
maybe it's worth the 400K after all.
- plamenskis0
I am surprised how none of you here, professional designers doe not see beyond pure corporate logo design cliches.
The new London 2012 might not be the slickest of corporate logos but represents and whole new trend in the digital age.
Like the Google logo, which btw is far from slick and typical corporate logo, the Olympics logo is playfull and what's more important it allows itself to mockery, deconstruction and stimulates creativity in people.
Just look at the outburst of new ideas to play with is just in a matter of hours.
The new logo is uncorporate, unpretencious and childish but that's the whole idea.
It's democratic.
I just hope that the organisers will play with the idea of allowing people to create their own version of it and use it to make their own t-shirts, caps, etc.
It can work great as people's logo.
- ********0
hahaha @ moth getting quoted by the bbc. that is classic.
- ********0
oops, i mean the guardian.
- ********0
jesus christ, plamenskis,
you can justify everything with words and politics and push 'people' and 'democracy' in front of anything to justify a mistake - but if that's a whole new trend in the digital age then... i hope there's not any digital age.
wow.
I just realised i'm old too soon.