Olympic Logo… Hmmmm?
Out of context: Reply #197
- Started
- Last post
- 861 Responses
- plamenskis0
I am surprised how none of you here, professional designers doe not see beyond pure corporate logo design cliches.
The new London 2012 might not be the slickest of corporate logos but represents and whole new trend in the digital age.
Like the Google logo, which btw is far from slick and typical corporate logo, the Olympics logo is playfull and what's more important it allows itself to mockery, deconstruction and stimulates creativity in people.
Just look at the outburst of new ideas to play with is just in a matter of hours.
The new logo is uncorporate, unpretencious and childish but that's the whole idea.
It's democratic.
I just hope that the organisers will play with the idea of allowing people to create their own version of it and use it to make their own t-shirts, caps, etc.
It can work great as people's logo.