role & structure
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- Time_Boxing
What, in your opinion, is the optimum set up (chain of creative) for a mid size interactive agency.
We're going through some growing pains, needing to add some folks. Just figuring out what we need most.
What is your experience with this and how does your agency set up the general flow of a job from concept to launch?
thanks
- Time_Boxing0
anyone's 2 cents on this would be much appreciated.
- paraselene0
i've been thinking a lot about this and freelancing at different small agencies lately. getting a feel for how different studios are structured.
one setup that i really liked the idea of for a very small digital agency (18) is:
1 cd
1 strategy director
2 producers
3 as developers
4 flash designers
2 account handlersand two teams of two each 'creatives'. just two guys who sit and think up the very best ideas for each job.
at another place i have experience with, there's about 30 people. they're relying pretty heavily on freelance pm/producers because that's usually the fault in the system. as you grow and have bigger projects, account managers just don't quite have what it takes. you need pm/producers and a studio manager to really get at the meat of the problem, which is a bigger-picture problem, rather than a resource problem.
- MrD0
two things
good sales and good creative
goo creative rules over anything
- Time_Boxing0
thanks all.
good insight para. we do have project managers assigned to every job. which helps as you said because account managers are sometimes hit or miss with information relevant to the job.
i think we're just lacking in a bit or creative manpower/structuring. if myself or the other senior art director here get slammed with work, the new biz keeps coming in but where does it get assigned to get created?