role & structure
Out of context: Reply #2
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- paraselene0
i've been thinking a lot about this and freelancing at different small agencies lately. getting a feel for how different studios are structured.
one setup that i really liked the idea of for a very small digital agency (18) is:
1 cd
1 strategy director
2 producers
3 as developers
4 flash designers
2 account handlersand two teams of two each 'creatives'. just two guys who sit and think up the very best ideas for each job.
at another place i have experience with, there's about 30 people. they're relying pretty heavily on freelance pm/producers because that's usually the fault in the system. as you grow and have bigger projects, account managers just don't quite have what it takes. you need pm/producers and a studio manager to really get at the meat of the problem, which is a bigger-picture problem, rather than a resource problem.